There are two kinds of people

There’s a shortcut to success that’s sure to work, every time.

I first learned about it on Labor Day.

Over the weekend, I was on the ground at Anheuser-Busch’s Cartersville brewery with the CEO and Secretary of Labor. Why? Because of Hurricane Harvey.

While Joel Osteen was battling out with the press on whether or not he took too long to act, this brewery was pausing beer production to package and donate more than 1 million cans of emergency drinking water to areas in crisis. The community was so moved, Secretary R. Alexander Acosta marked Labor Day by visiting on location to recognize the hard work of employees who took part in the relief efforts.

Two kinds of people.

Similarly, as I scrolled through my Facebook & Instagram feeds that evening, I saw again two kinds of people. There were pictures of people indulging, eating, drinking — consuming. There were others that posted pictures of themselves volunteering, working, donating — producing.

Two kinds of people.

It reminds me of one of the mistakes I often see in business, that of short-term thinking vs long-term thinking.

Sure, shutting down procurement to launch emergency aid and donate millions of units of product may seem like a huge loss. And apparently keeping your church closed doesn’t lose any money.

Today.

But when I think about who is developing the strongest brand, it is obviously Anheuser-Busch. The same could be observed in those that consume vs. produce.

There’s a shortcut to success that’s sure to work, every time: do it the hard/right way. You could either gain momentarily today with the easy way or gain monumentally tomorrow with the hard/right way.

Here’s a lesson I learned from Seth Godin. He’s a brilliant marketer and a prolific writer. One of the reasons Seth is so productive is because he believes in “shipping.”

To him, shipping means getting the product to market, no matter what it might be. Whether you’re shipping t-shirts or a blog, you have to get used to dishing out more than you take in.

That’s the main difference between the two kinds of people, many of which want to be successful. But they won’t be.

Because they want the social media version of success. They want the car pictures, the beach pictures, the house pictures.

But hard work is a prerequisite for success. For every two minutes of glamour, there are eight hours of hard work. Hard work can tell you a lot about a person’s character.

A lot of people have grown comfortable with the idea that work is a drag. But work is an opportunity. And it’s yours to make it what you will.

Take a hard look at what you’re working on right now. Is this a valuable investment or just a “good for now?”

There are two kinds of people.

Which one are you?