Marketing and Dopamine

When you use Instagram, have you noticed there’s a 1-sec delay between opening the app and seeing your notifications?

That’s no mistake or lag, it’s designed for dopamine rushes. This is one way companies gamify experiences.

American adults spend 11+ hours per day listening to, watching, reading, and interacting with media (Nielsen, 2018). Some people read this and see a wealth of opportunity, but they forget that keeping those adults in one place for longer than a few seconds is a Mount Everest of a challenge.

How will companies do it?

1. Offer rich, playful experiences
2. Make the experience seamless between steps
3. Plan moments that will reward users with dopamine rushes
4. Give users a hierarchy/leaderboard to encourage competition
5. Create a community that encourages engagement

One way not to do it: one-way communication.

150 comments

  1. Do you mind if I quote a few of your articles as long as I provide credit and sources back to
    your website? My blog site is in the very same niche as yours and my visitors would definitely benefit from a lot of the information you provide here.
    Please let me know if this okay with you. Appreciate it!

  2. This is the perfect blog for anyone who really wants to find out about this topic.

    You understand a whole lot its almost hard to argue with you (not that I really would want to…HaHa).
    You certainly put a fresh spin on a topic which has been written about for ages.
    Great stuff, just wonderful!

  3. An outstanding share! I have just forwarded this onto a friend who had been conducting a little homework on this.
    And he in fact ordered me breakfast due to the fact that I discovered it for him…
    lol. So let me reword this…. Thanks for the meal!!
    But yeah, thanks for spending time to talk about this matter here
    on your blog.

  4. Hello There. I found your blog using msn. This is an extremely well written article.
    I will make sure to bookmark it and come back to read more of your useful info.
    Thanks for the post. I will certainly return.

  5. Excellent beat ! I wish to apprentice while you amend your website, how could i subscribe for a weblog site?
    The account aided me a appropriate deal. I had
    been tiny bit familiar of this your broadcast offered bright clear concept

  6. Hey! This is my first visit to your blog! We are a group of
    volunteers and starting a new project in a community in the same niche.
    Your blog provided us useful information to work on.
    You have done a wonderful job!

  7. I get pleasure from, result in I discovered just what I was having a look for. You’ve ended my four day long hunt! God Bless you man. Have a great day. Bye

  8. Hello! This is kind of off topic but I need some advice from an established blog.

    Is it very hard to set up your own blog? I’m not very
    techincal but I can figure things out pretty fast. I’m thinking about setting
    up my own but I’m not sure where to begin. Do you have any tips or suggestions?

    With thanks

  9. Greetings! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?
    My site looks weird when viewing from my iphone.

    I’m trying to find a template or plugin that might be
    able to correct this problem. If you have any recommendations,
    please share. Thanks!

  10. Howdy I am so excited I found your webpage, I really found you
    by mistake, while I was looking on Google for something else, Anyhow I am here now and would
    just like to say cheers for a incredible post and a all round thrilling blog (I also love
    the theme/design), I don’t have time to look over it all at the moment
    but I have saved it and also added your RSS feeds, so when I have time I will be
    back to read much more, Please do keep up the superb b.

  11. Undeniably imagine that which you said. Your favourite
    justification appeared to be on the web the easiest thing to be mindful of.
    I say to you, I definitely get annoyed even as folks think about worries that they just don’t understand about.
    You managed to hit the nail upon the top and also outlined
    out the whole thing without having side-effects , other folks can take a signal.
    Will likely be again to get more. Thank you

  12. An outstanding share! I have just forwarded this onto a
    co-worker who was conducting a little homework
    on this. And he in fact ordered me dinner
    because I stumbled upon it for him… lol. So let me reword this….
    Thank YOU for the meal!! But yeah, thanks for spending time to discuss this
    matter here on your site.

  13. Woah! I’m really digging the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s
    hard to get that “perfect balance” between user friendliness and appearance.
    I must say you’ve done a awesome job with this. Additionally, the blog loads extremely quick for me on Chrome.
    Outstanding Blog!

  14. naturally like your web-site but you have to test
    the spelling on quite a few of your posts. Several of them are
    rife with spelling issues and I in finding it very troublesome to inform the reality on the other hand
    I will certainly come again again.

  15. Hey there just wanted to give you a brief heads up
    and let you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both
    show the same outcome.

  16. Wonderful beat ! I would like to apprentice while you amend your web site, how
    could i subscribe for a blog web site? The account aided me a acceptable deal.

    I had been a little bit acquainted of this your broadcast offered bright clear idea

  17. I discovered your weblog site on google and verify just a few of your early posts. Proceed to maintain up the very good operate. I simply further up your RSS feed to my MSN News Reader.

  18. Heya! I’m at work browsing your blog from my new apple iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the fantastic work!

  19. Thanks for your personal marvelous posting! I genuinely enjoyed reading it, you can be a great
    author. I will make certain to bookmark your blog and definitely will come back in the
    foreseeable future. I want to encourage you to ultimately continue your great job,
    have a nice morning!

  20. Ignatius Piazza, the Millionaire Patriot, wants you to see the most awe inspiring reality show series ever, called Front Sight Challenge. Cherry blossom tattoos represent different things in different cultures. These art reproductions of paintings printed on canvas sheets or paper after which framed and hung on walls.

  21. This is where the concept memory comes in, because it’s like the foam remembers your bodyshape, allowing you the perfect rest every single period.7 said they want media items (books, CDs, video games) and 35.While they can bend to the shape that you liein it, it’s more ‘general’ rather then the specificsupport that memory foam can do.

  22. Needless to say bwin certainly are a well recognised company name however it is important to study the evaluation closely. Betfair contains a attractive as well as simple to grasp website that’s popular with both recent as well as existing gamblers. Roulette Sniper is quite completely different from other existing strategies like the progressive or perhaps the martingale.

  23. What’s up, this weekend is nice in support of me, for the reason that this time
    i am reading this enormous informative article here at my residence.

  24. Hello there! This is my first visit to your blog!
    We are a collection of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us valuable information to work on. You have done
    a outstanding job!

  25. Ignatius Piazza, the Millionaire Patriot, wants you to see the most awe inspiring reality show series ever, called Front Sight Challenge. Cherry blossom tattoos represent different things in different cultures. These art reproductions of paintings printed on canvas sheets or paper after which framed and hung on walls.

  26. The other day, while I was at work, my cousin stole my iPad and
    tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My
    iPad is now broken and she has 83 views. I know this is
    entirely off topic but I had to share it with someone!
    natalielise pof

  27. This design is wicked! You definitely know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

  28. Heya! I’m at work browsing your blog from my new apple iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Keep up the fantastic work!

  29. Judi bacarat online merupakan salah satu jenis permainan judi online yang sangat digemarioleh banyak kalangan. Hal tersebut dikarenakan tampilan permainan yang menarik serta tidak mencolok pada disaat dimainkan ditempat umum.Selain itu juga faktor lain adalah kemenangan besar melalui Jackpot.Itu lah beberapa faktor yang membuat orang orang pada gemar bermain judi slotonline.Namun tidak banyak juga bettor yang mengalami kegalauan akibat sulit mendapat kemenangan serta kerugian akibat situs judi online terpercaya abal abal.Nah untuk kali ini kita akan membahas bagaiman acara untuk mendapat keuntungan serta memilih situs judi slot terpercaya.TIPS BERMAIN JUDI SLOT ONLINE1. Bermain Dengan Kepala DinginRahasia kemenangan pada permainan judi slot online yangpertama yaitu bermain dengan kepala yang dingin. Karena permainan ini mengandalkan keberuntungan, maka Anda harus bisa mengontrol diri Anda sendiri dengan baik.Jangan sampai menjadi korban dari emosi Anda sehingga membuat mood Anda bermain menjadi rusak.Mengapa demikian? Sejatinya permainan ini dibutuhkan konsentrasi yang mendalam untuk memulai permainan.2. Bermain Dengan Berhati-hatiRahasia kemenangan pada permainan judi yang satuini juga terletak pada gaya bermainnya. Pemain yang ingin mendapatkan sebuah kemenangan, maka dibutuhkan sebuah konsentrasi yang mendalam seperti yang sudah dijelaskan sebelumnya.Oleh karena itu para pemain pemula yang hendak memainkan permainan ini diharapkan bisa lebih berhatati-hati ketika hendak memulai sebuahpermainan.3. Bermain Dengan Melihat Peluang JackpotSelain melakukan kedua hal tersebut, rahasia kemenangan padapermainan judi slot online selanjutnya adalah bermain dengan melihat peluang jackpot.Berbeda dengan permainan judi lainnya, permainan slot memiliki sebuah jackpot yang bisa didapatkan oleh parapemain-pemain yang beruntung. Bagi Anda yang ingin memenangkan permainan ini maka perlu kiranya untuk melihat bagaimana peluang jackpotdalam mempengaruhi kemenangan setiap permainan.4. Bermain Dengan Sugesti Pasti Akan MenangRahasia kemenangan selanjutnya yang sekiranya harus dimiliki oleh para pemain yaitu para pemain harus menanam sugesti pasti akan menang.Ketika penanaman ini sudah merasuk pada jiwa dan raga sehingga para pemain akan benar-benar menang.Mengapa demikian? Hal ini dikarenakan kekuatan pikiran itu lebih besar dan lebih kuat jika dibandingkan dengan kekuatan keberuntungan semata.Umumnya orang-orang beruntung itu berasal dari orang-orang yang memilikitingkat kepercayaan diri yang sangat kuat.5. Bermain Dengan Hati Yang LapangRahasia kemenangan pada permainan judi slot online juga terletak padabermain dengan hati yang lapang. Para pemain bisa lahir sebagai juara selain perluadanya sugesti pasti akan menang juga perlu diimbangi dengan hati yang lapang.Hati yang lapang ini akan membawa pemain menjadi lebih sabar ketikakalah dalam bermain, dan menjadi lebih rileks ketika menang dalam bermain. Oleh karenanya wajib kiranyabagi para pemain pemula yang hendak memainkan permainan ini untuk menyiapkan hati yang lapang sebelum bermain.Sekian penjelasan kami mengenai judi slot online diatas.Semoga bermanfaat bagi anda semua. Tidak lupa juga kami mereferensikan SitusJudi Slot Online terbaik serta terpercaya kepada anda yakni :Bandar judi casino

  30. Hello! Someone in my Myspace group shared this website with us so I came to check it
    out. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers!
    Fantastic blog and great design and style.

  31. Amazing! This blog looks exactly like my old one! It’s on a totally different topic but it has pretty much the same page layout and design. Outstanding choice of colors!

  32. Hi, I do think this is an excellent site. I stumbledupon it 😉 I may come back yet again since I bookmarked it.
    Money and freedom is the best way to change, may you be rich and continue to
    help others.

  33. This is where the concept memory comes in, because it’s like the foam remembers your bodyshape, allowing you the perfect rest every single period.7 said they want media items (books, CDs, video games) and 35.While they can bend to the shape that you liein it, it’s more ‘general’ rather then the specificsupport that memory foam can do.

  34. Have you ever considered about adding a little bit more than just your articles? I mean, what you say is valuable and all. But just imagine if you added some great pictures or videos to give your posts more, “pop”! Your content is excellent but with images and video clips, this website could undeniably be one of the most beneficial in its field.Fantastic blog!

  35. I’ve been surfing online greater than three hours today, but I never discovered any interesting article like yours.
    It is lovely price enough for me. Personally, if all site owners and bloggers made just right content as you did, the internet shall be
    much more helpful than ever before.

  36. “”I think this is among the most vital info for me. And i am glad reading your article. But should remark on some general things, The web site style is perfect, the articles is really great D. Good job, cheers””

  37. Good day I am so glad I found your blog, I really found
    you by accident, while I was researching on Aol for
    something else, Nonetheless I am here now and would just like to say kudos
    for a remarkable post and a all round entertaining blog (I also love the theme/design), I don’t have time to
    browse it all at the moment but I have saved it and also added
    in your RSS feeds, so when I have time I will
    be back to read more, Please do keep up the great b.

  38. I’m not sure where you are getting your info, but great topic.
    I needs to spend some time learning much more
    or understanding more. Thanks for fantastic information I was looking for this information for my
    mission.

  39. Hey there just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Internet explorer. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the problem resolved soon. Cheers

  40. Hello there, I discovered your website via Google whilst looking
    for a related matter, your site got here up, it looks good.
    I’ve bookmarked it in my google bookmarks.
    Hi there, simply become aware of your blog thru Google, and located that it’s truly informative.
    I am gonna be careful for brussels. I’ll appreciate for those who
    proceed this in future. A lot of other people will probably
    be benefited out of your writing. Cheers!

  41. Wow, amazing blog layout! How lengthy have you been running a blog for?

    you made blogging glance easy. The total glance of
    your web site is fantastic, let alone the content material!

  42. Hi are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding expertise to make your own blog? Any help would be greatly appreciated!

  43. Hi, i think that i noticed you visited my web site thus i came to
    return the favor?.I’m attempting to in finding issues to enhance my website!I assume its good enough to use some of your ideas!!

  44. Unquestionably consider that which you said. Your favorite reason appeared to be
    on the net the easiest factor to understand of. I say to you,
    I certainly get irked whilst folks think about concerns that
    they plainly don’t understand about. You controlled to hit the nail upon the top and
    also defined out the whole thing without having side-effects ,
    other folks can take a signal. Will likely be back to get more.
    Thank you

  45. Hi just wanted to give you a brief heads up and
    let you know a few of the images aren’t loading correctly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both
    show the same results.

  46. Amazing blog! Do you have any hints for aspiring writers?
    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you advise starting with a free platform
    like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed ..
    Any suggestions? Appreciate it!

  47. Hi there! I could have sworn I’ve visited this site before
    but after going through many of the articles I realized it’s
    new to me. Anyhow, I’m certainly delighted I discovered it and I’ll be bookmarking it and checking back regularly!

  48. I’m amazed, I have to admit. Seldom do I come across a blog that’s equally
    educative and entertaining, and let me tell you, you have hit the nail on the head.
    The problem is something which not enough folks are speaking intelligently about.
    I am very happy I came across this during my search for something concerning this.

  49. I have read a few just right stuff here. Definitely worth bookmarking for revisiting. I wonder how a lot effort you place to make such a great informative website.

  50. That is really attention-grabbing, You are an excessively
    skilled blogger. I’ve joined your feed and look forward to looking for more of
    your fantastic post. Additionally, I have shared your web site in my social networks

  51. Attractive section of content. I just stumbled upon your
    blog and in accession capital to assert that I get actually enjoyed account your blog posts.
    Anyway I’ll be subscribing to your augment and even I achievement you access consistently quickly.

  52. I do agree with all of the concepts you have offered in your post.
    They are very convincing and can certainly work.
    Nonetheless, the posts are very short for beginners.
    Could you please prolong them a bit from subsequent time?

    Thank you for the post.

  53. Hmm is anyone else experiencing problems with the pictures on this blog loading?
    I’m trying to determine if its a problem on my end or if
    it’s the blog. Any feed-back would be greatly appreciated.

  54. Hi would you mind stating which blog platform you’re working with?
    I’m planning to start my own blog in the near future but
    I’m having a difficult time making a decision between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for
    something unique. P.S My apologies for getting off-topic but I had to ask!

  55. Thanks for the marvelous posting! I certainly enjoyed
    reading it, you can be a great author.I will be sure to bookmark your blog and will come back very
    soon. I want to encourage you to continue your great work, have a nice afternoon!

  56. naturally like your website however you need to take a
    look at the spelling on several of your posts.
    Several of them are rife with spelling problems and I to find it very troublesome to tell the truth on the other hand I
    will surely come again again.

  57. Hey there, You have done an excellent job. I will definitely digg it and personally recommend to
    my friends. I’m confident they will be benefited from this website.

  58. Hello There. I found your blog using msn. This is a really well written article.

    I will make sure to bookmark it and come back to read more of your useful information.
    Thanks for the post. I’ll definitely comeback.

  59. You really make it seem so easy with your presentation but I find this topic to be actually something that I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

  60. Today, I went to the beach with my kids. I found a
    sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and
    screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely off topic but I
    had to tell someone!

  61. Attractive part of content. I simply stumbled upon your weblog and in accession capital to claim that I acquire actually loved account your blog posts.
    Anyway I will be subscribing in your feeds or even I success you access consistently fast.

  62. Hello There. I found your blog using msn. This is an extremely well written article.

    I’ll be sure to bookmark it and come back to read more of your
    useful information. Thanks for the post. I will definitely
    comeback.

  63. Hmm it appears like your site ate my first comment (it was extremely
    long) so I guess I’ll just sum it up what I had written and say,
    I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the
    whole thing. Do you have any tips and hints for novice
    blog writers? I’d really appreciate it.

  64. It’s the best time to make some plans for the future and it is time to be
    happy. I’ve read this post and if I could I want to suggest you some interesting things or tips.
    Maybe you can write next articles referring to this article.

    I wish to read even more things about it!

  65. Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically
    tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was
    hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  66. A motivating discussion is definitely worth comment.
    I do believe that you need to write more on this subject, it might not be a taboo matter but usually
    folks don’t discuss these issues. To the next! Cheers!!

  67. Wonderful blog! I found it while searching on Yahoo News.
    Do you have any tips on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get
    there! Thank you

  68. Hi! This post couldn’t be written any better!

    Reading this post reminds me of my good old room mate!
    He always kept chatting about this. I will forward this article to him.
    Fairly certain he will have a good read. Many thanks for sharing!

  69. I’m really enjoying the theme/design of your web site.
    Do you ever run into any web browser compatibility issues?
    A number of my blog readers have complained about my blog
    not working correctly in Explorer but looks great in Firefox.
    Do you have any recommendations to help fix this
    problem?

  70. That is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to in the hunt for extra of your wonderful post. Also, I’ve shared your website in my social networks!

  71. I was just searching for this info for some time. After six hours of continuous Googleing, at last I got it in your website. I wonder what is the lack of Google strategy that don’t rank this type of informative sites in top of the list. Usually the top web sites are full of garbage.

  72. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to
    your blog? My blog site is in the very same area of interest as yours
    and my users would certainly benefit from some of the information you present here.
    Please let me know if this alright with you. Regards!

  73. Hi there, i read your blog from time to time and i own a similar one and i was just
    wondering if you get a lot of spam remarks? If so how do you protect against it, any plugin or anything you can recommend?

    I get so much lately it’s driving me mad so any assistance is very much appreciated.

  74. Simply wish to say your article is as surprising. The
    clearness in your post is just excellent and i could assume you are an expert on this subject.
    Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please keep up the gratifying work.

  75. We are a group of volunteers and opening a new scheme in our community.
    Your website provided us with valuable information to work on. You have done an impressive job and our entire community will be thankful to you.

  76. Wonderful goods from you, man. I have understand your
    stuff previous to and you are just extremely magnificent.
    I really like what you’ve acquired here, certainly like what you’re stating and the
    way in which you say it. You make it entertaining and you
    still care for to keep it sensible. I can not wait to
    read much more from you. This is actually a wonderful web
    site.

  77. naturally like your website but you need to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I抣l surely come back again.

  78. Pretty great post. I just stumbled upon your blog and wished to mention that I have reallyloved browsing your weblog posts. In any case I will be subscribing in your feed and I hopeyou write once more very soon!

Leave a Reply

Your email address will not be published.