Reinventing Retirement: Talking with Justin Barth about Blueprint Income

“We are the results generation… We’ll pay for quality. We’ll pay to know that our coffee’s ethically sourced. We’ll pay for the American-made thing because we know workers are earning decent wages.”  –– Justin Barth

Are you successful?

It’s an interesting question to ask someone.

Every time I’ve ever asked anyone this, they always struggle to say “yes.” No matter how high-performing they are, they struggle.

Why is that?

I recently chatted with Justin Barth about this, he’s a Retirement Architect at Blueprint Income. I met Justin at the Forbes Under 30 Summit… we shared a pizza. On the surface, he’s in customer acquisition. On a deeper level, he reinvents your relationship with retirement. That bit about Justin peaked my curiosity.

During our convo, I realized that we’ve made success into an insurmountable mountain. And when it comes to retirement, that’s a version of paradise reserved for dreamers.

I worry that sometimes we celebrate these larger-than-life ideas of retirement that only a few rich people can ever have. In turn, we ignore what everyday happiness looks like.

Retirement shouldn’t be about spending a lot of money or never working a day in your life again.

It’s about spending your time doing the things you love.

Justin stresses that retirement is about choosing which experiences you want. What are the things we need in order to live the “life of our dreams?”

There are some people who stress about how much money they need to save.

Again, Justin points out that $number doesn’t get you anything. It’s about designing your ideal day-to-day, not an imaginary number on a piece of paper.

Justin has worked for some of the biggest corporate players in finance, including Morgan Stanley and Oaktree Capital. Recently, Justin jumped the fence to work in the world of #FinTech startups. Through their work, they’ve built the first source of guaranteed lifetime income you could buy for yourself.

In November, we’ll be covering dozens of topics and stories on the Going CEO podcast, including Justin’s story about the future of retirement.

Here’s a sneak peek of the all-new episode:

“People give Millennials a lot for being entitled. In a lot of ways we are. It’s because we care. We care about having control over our own lives. We don’t want to be beholden to anybody else. We’re all hyper-independent. We’re headstrong. We want to do our own thing.

I’m sure you see a lot of startups.

If a startup doesn’t have a value system – this whole romanticizing around a company’s mission and value proposition. Do you notice over the course of our lives that those things have moved more toward the front of homepages of websites?

People care more about that now. They go to the About page first because they want to know: ‘Who am I working with?’

In this episode, we cover dozens of topics and stories, including some he’s never discussed publicly before. Here’s a small sample:

    • How the TED VIP of all time uses quality to make more sales
    • Why Generation Z will change the way we save money
    • Why they’re fixated on and mastering pensions, despite the fact that many don’t know what they are
    • How he went from “wantrepreneur” to entrepreneur, in his own way
    • Thoughts on improving how we talk about retirement
    • General guidelines he uses for experience management

Justin challenges us to think about our own lives and the decisions that have shaped our destinies. That sounds heavy, but have you ever made a decision that if you’d made it differently, your life would have completely changed?

How many of us can think about it?

The bottom line: The history of our world, and our lives, are in these decisions.

My challenge to you is: explore your needs, your beliefs, the things you enjoy doing every day. Think about what you’ll need in order to make more time to live the way you want to live. Second, think about what you appreciate and are thankful for. What you want to keep giving yourself to.

The things we decide on will shape how we answer the next time someone asks:

Are you successful?


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