36 Apps for Marketers and Entrepreneurs in 2018

What apps do you use on a daily or near-daily basis? I may be the only marketer that doesn’t read any news or check their social media. Halfway through reading the book The 4-Hour Work Week by Tim Ferriss, I deleted 80% of all the apps on my smartphone. I immediately saw my return-on-investment. It turns out I was spending hours wasting time on my phone.

That said, here are some apps that I still use on a daily or near-daily basis. They are all free.



Simplify your writing.

Hemingway App: One of the most useful free writing tools available. I use it to automate my editing process, from hard to read sentences to whether you’re using active voice or passive voice. It’s easy to use and makes your writing cleaner.

Google Docs: The whole Google suite can be used to keep track of everything from content planning to marketing campaigns. This is also a great choice for those of you who like using voice-to-text features.

Evernote: Evernote really is like a second brain. It’s great for taking notes, especially during meetings. You can take pictures of slides or presenters and jot down notes from commentary around the room.

Grammarly: This is another useful tool that acts as an instant grammar checker. It proofreads for errors in grammar, sentence structure, and it even checks for plagiarism and proposes edits to improve your writing.

Headline Analyzer: If you’re writing blogs or email subject lines, this tools rates the quality of your headline and gives you ideas on how to make it better. Funny enough, this post’s title doesn’t rank too well. Need to use this more often.

Write or Die: If you need a little motivation, this writing tools will keep you going. I use it for milestones. If I miss my writing goals, it’ll actually “punish” me. Try it out for yourself.


Get organized.

Folders: Okay, this one’s not really an app. But seriously, using folders function on your desktop, mail app, etc., is one of the easiest ways to stay organized in the digital age.

Boomerang: Automate all kinds of email operations like follow-ups, reminders, and scheduling. It also has a cool feature that lets you track when your email is being read.

Clearbit: Use this app to find any email in under five seconds.

YNAB: Aside from an excel spreadsheet, this is the easiest app I’ve used for budgeting.

Stickies: Post-it notes on your laptop.

Coach Me: Self-explanatory, this app keeps you accountable. Set daily check-in reminders and join habit challenges with others.

1Password: This is the password manager I trust, a virtual vault locked with a PBKDF2-guarded master password.


Boost productivity.

RescueTime: Helps you understand your daily habits so you can be more productive and less busy.

Forest: Train yourself to put your phone down and stay focused by playing this game. It works.

Captio: Easy notes tool that automatically sends whatever you write directly to your email.

Doodle: Schedule meeting invites for free. Also, use Calendly.

Launch Center: Cut down any complex smartphone task into one tap. Here are some things you can do with one tap: send a message instantly to a number of people; search apps for key terms; instantly send photos; etc.

Momentum: Useful Chrome plugin that starts a to-do list for you in a new tab.

Things: Easy to use to-do list app that keeps you accountable.

Email Game: Gamify’s your email. You get two minutes to read each email, but you can customize it.


Simplify your reading.

Audible: Largest audiobook collection available. Great for catching up on content when you’re busy driving or working out. I especially love to listen to audiobooks while I’m cooking or hiking.

Blinkist: The Cliff’s Notes of non-fiction. Find nearly any title summarized down to about seven bullet points, or 15-minute audio blinks, whichever you prefer.

Spreeder: Speed reading app that lets you drop in content from over 46 file types. I use it to prepare for meetings and big presentations.


Track your results.

Website Grader: Free tool that grades your website’s performance, SEO, and security.

Google Analytics: Easiest way to monitor website traffic.


Simplify your research.

Think With Google: The latest marketing research and digital trends, curated by Google along with original data reports, guides, infographics, and articles.

Survey Monkey: Free survey and quiz software.

SocialBlade: Get in-depth analytics and insights on YouTube channels, as well as other platforms.

Trendwatching: Great tool for tracking global consumer trends and insights across more than 180 countries.

Buzzsumo: Search engine that lets you find the most shared links and key influencers on any topic.

Google Trends: Another free Google tool… find out how often a search term is being used around the world.


Simplify your content.

Canva: Imagine Photoshop for dummies. This app has a bunch of pre-loaded layouts for just about any type of creative.

Teleprompter: Never memorize another script again. Use this website as a teleprompter when using your webcam.

Clipomatic: Lets you add subtitles to your videos.


Simplify your health.

Headspace: Guided meditation to keep you zen when you’re on-the-go.

MyFitnessPal: This one isn’t really a marketing/entrepreneur app, but I use it to keep track of my meals and make sure I’m eating a healthy diet when I’m eating out with clients (or the significant other).


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