Hey there, I’m Eduardo Lopez.  👋

I help tech companies build customer-driven digital marketing programs. I’m currently a digital marketing consultant. I’m also a marketing, new media, and PR industry speaker, blogger, and avid runner. For the past 9+ years, I’ve been working hands-on with leading brands like AT&T and HP on various projects spanning digital marketing, social media, and analytics. I’m highly experienced in most digital practice areas and have built and managed communities of over 8 million users across Twitter (864K), Facebook (6.8M), Instagram (194K), and YouTube (209K).

Over the course of my career, I’ve worked on more than 1,100 crisis and reputation management projects and have provided marketing and content strategy for B2B & B2C brands across a variety of industries spanning technology, healthcare, financial services, consumer packaged goods and nonprofits.

My campaigns have been cited by top media outlets such as Fortune, Digital Trends, Mashable, Huffington Post, AdAge, and more for creative use of digital marketing, social media, and PR.

Now I’m sharing everything I’ve learned in my newsletter. If you’d like to get proven career guidance and digital marketing tips direct to your inbox, subscribe to my mailing list. You’ll be in good company with over 2,000 other technology leaders, entrepreneurs, and digital marketers.


So what will you find on Going CEO?

  • Digital marketing tools, strategies and tactics
  • Career guidance and tips
  • Entrepreneurship resources
I write something here every week and I hope to keep doing so as long as I can write. This is my diary, my sandbox, and more than anything it is a place where everyone is welcome to learn and share their thoughts. My goal is to share some wisdom about technology and digital marketing without boring you to tears.


Why is it called Going CEO?

Today marketing and technology is less about sales and product demos and much more about engaging with customers and creating experiences. This site is a resource for tech and marketing professionals ditching traditional paths and embracing the Chief Engagement Officer title.

 

Some of my work…

Tasked with reaching US Hispanic consumers, I led a team to create a platform to reinforce our brand promise of Mobilizing Your World among ambicultural consumers. The campaign engaged consumers digitally, socially, and through on-site experiences at sports and entertainment venues. Events included an interactive activation zone during Futbol Fiesta tailgate parties, audience-driven concert experiences using technology, Hispanic Heritage month promotions leading to the Canelo vs. Smith boxing match at AT&T stadium, and a millennial-focused Latin Grammy pre-party in Las Vegas.

  • Soccer: 150,000 attendees, 40 million  impressions
  • Concerts: 35,000 attendees, 70 million impressions
  • Boxing: 51,200 attendees, 14 million , 3,000 pay-per-views
  • Latin Grammy: 623 attendees, 70.3 million social media impressions
 

Elements of Change was the theme of AT&T’s eight annual Black History Month program. Our team led a digital initiative that exposed visitors to iconic moments, trailblazers and organizations that have shaped African American culture, supported positive social change and inspired others to succeed. We created and published interactive image libraries, video interviews, feature stories and a photo-driven sweepstakes to encourage participants to learn, share and ultimately create their own proud history.
  • Digital & Social: 266 million unique impressions and 2,774 shares
  • Microsite: 193,602 unique monthly visits
  • Sweepstakes: 3,190 entries
  • Video views: 1.3 million unique views
Tasked with driving trials to HP’s new Instant Ink delivery service, our team created The Never Run Out of Ink campaign. This digital initiative reinforced the brand’s position among young, busy families by reconnecting families around stories. Through clickable images, video interviews, and a digital picture book written by a collective of powerful online parenting influencers, Never Run Out of Ink encouraged participants to learn, share and ultimately create their own proud story.
  • Product: 50% increase in the Instant Ink subscription adoption rate
  • Digital: 24,000 families reconnected over the #NeverRunOut storybook
  • Search: Improved Google ranking for both “printer cartridge” and “online ink”

When Verizon launched a national ad campaign attacking T-Mobile, we needed to redirect the conversation and remind industry reporters and analysts about the speed, strength, and size of T-Mobile’s network. Our team crashed the competitors’ parties by barging in on their earnings calls with drinking games. We developed a T-Mobile earnings call drinking game with game boards and sent a selection of energy drinks like Red Bull and coffee to key financial reporters on call mornings. Digital versions went out to a broader list of contacts via email. The approach dominated conversations in news, blogs, and social media.

  • 32 media stories and 4.8 million unique impressions
  • Infiltration of Verizon’s Q4 earnings coverage alone rose by 50% YoY
  • Competitors earnings coverage dominated by mentions of T-Mobile among key influencers, tech media, and financial analysts

In partnership with global publisher Rosen Books, my first book teaches you how to use the power of social media to attract the notice of colleges and employers. Learn how to think put your projects front and center among followers, which increasingly include teachers, college recruiters, and potential employers or business partners. Your online presence can affect your future—both positively and negatively. I walk you through how to make sure your social media reflects well to prospective schools and employers, and give you the tools to curate a digital footprint for guaranteed success.